I’ve experienced loss through a car crash that changed the entirety of my life's course, and to ensure a decline in the number of people who will endure the same loss, I created a PSA poster addressing the repercussions of reckless driving. The public service announcement, in the form of a large poster, has “reckless driving is not flipping cool.” written in huge, bold lettering. Illustrated in a childlike brush, messy blue and gray lines form a large blue buggy, pictured flipping in mid-air. The PSA turns graphic when your eyes are drawn to the front passenger of the car, flung halfway out the vehicle's hood. The vision of the man's legs dangling from the car matches the same messy brush stroke used for the car, as well as the text lettering at the top of the page.
I hope that the graphic components of the poster make the viewer slightly uncomfortable for the simple purpose of remembering the piece whenever driving. Simplistic, yet busy, this PSA grabs the viewers attention with a red, orange, yellow, and cobalt blue color scheme. Using Adobe Illustrator, I used a sketch looking brush tool and drew up the car using a large block of color and hundreds of tiny brush strokes. The cars headlights were the most difficult task to complete, as they needed so many filters in order to make it fade into the background and overlap each other for a realistic look.
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