My PSA’s purpose is to motivate people to compost their food scraps in order to reduce waste in landfills. The letters in the words “spoil” and “soil” are composed of different objects related to those words. For instance, “spoil” is made of up different compostable foods, like banana peels and carrots. The drawings in “soil”, like the earthworm and flower, represent the actual composting process. I chose vibrant colors like orange, yellow, and green to represent nature and food as well as convey a sense of encouragement.
I made this in Adobe Illustrator by finding images from the internet and tracing them using the pen tool. I added a grain filter on the background to add more overall interest and dimension. The hardest part of this project for me was brainstorming different objects to make up the letters, especially the “P” in “spoil”. Overall, I am proud of the final product and like the variety of objects.
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