I created a PSA to recognize and bring attention to Black artists. Patronizing Black owned artists within the Black community generates jobs, increases wealth and contributes to closing the racial wealth gap. By empowering Black artists, you are giving them freedom and self-reliance. I chose vibrant colors for the artists’ hair to represent Black excellence and power, and want the audience's eye to be drawn there. I drew a photographer, guitarist, and painter that showcase the different art types the audience can support. I used the Rule of Thirds to place two artists on top of the text and one below. I am hoping to reach all non-Black people who are open to the ability to change.
I first started with gathering reference pictures of cartoon artists. I used the pen tool in Illustrator for the bodies and their tools. I struggled with colors and my text wasn’t the main object of my PSA, however, with help I edited the tagline to be bright red so it would be the first thing the audience will notice. I originally wanted to do more artists, but after I had drawn them I concluded that it was too busy and lost emphasis.
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