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Handle Drank: A Junior Design Student Conceptual Project by Christian McDermott (2017)

The objects in my photo are some alcohol bottles and chairs. I took notice on how the alcohol bottles were more empty than full, and this gives help to my concept statement about the feeling of resignation. The bottles are also stacked on top of each other, and have a very unique setup that makes it more interesting. They were almost falling off of each other, and were barely staying balanced in the place, and the single bottle standing up gives it a good contrast to the other bottles laying down. Also, the chairs were set up to give the feeling of an AA meeting and was used to give the feelings of people and to add another focal point in the photograph. The lighting was on purpose, and I was trying to keep it more dark and unhappy rather than bright and shining. The background consists mostly of the carpet and white walls which serve as a good background that does not take away the attention of the bottle.

My photoshop process involved a lot of brightening the colors, labels, and overall photo. First thing I did was decreasing the vibrancy of the whole photo to give it a less yellow and bright look. Next I took the label of the Absolute Vodka and tried as hard as I could to get it to stand out, and have that blue really draw attention to it to become the focal point of the photo. Most of the work I did was on vibrance, but I also straightened the horizon which is the carpet in this case. It was not straight and then I learned to use the crop tool to rotate it to make the edge of the carpet straight across the photo. The last thing I did was add a vignette by creating a full black layer then using the eraser tool to show everything I needed to.
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