{"id":738,"date":"2026-06-04T21:24:12","date_gmt":"2026-06-04T21:24:12","guid":{"rendered":"https:\/\/freestyleacademy.rocks\/~AthenaD\/?page_id=738"},"modified":"2026-06-05T21:14:52","modified_gmt":"2026-06-05T21:14:52","slug":"narrative-visual-perspective-in-design","status":"publish","type":"page","link":"https:\/\/freestyleacademy.rocks\/~AthenaD\/narrative-visual-perspective-in-design\/","title":{"rendered":"Narrative Visual Perspective in Design"},"content":{"rendered":"\n

Narrative Visual Perspective in Design<\/h1>\n\n\n\n

PRoduct advertising project<\/h2>\n\n\n\n

In order to learn how to market, we created a logo, a label, and a magazine advertisement in class. I wanted to create a spray paint company, centered on the idea of space, and directed more towards artists, rather than people using spray paint for utility. I wanted the design to be cool to look at, and to be used to create cool things as well.<\/p>\n\n\n\n

Mood Board<\/h3>\n\n\n\n

I started with the concept of a vortex, and using the cosmos to represent creativity and spark inspiration. My mood board was meant to collect references for color and texture, and pick out fonts that I could use on the logo and label. <\/p>\n\n\n\n

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logo<\/h3>\n\n\n\n

I created a logo centered around vortexes as inspiration. I used Adobe Indesign to create my logo, using gradients and spray paint-like fonts. In the center, I added rings of white to replicate light. I used the main colors of turquoise and burnt orange, and black and white.<\/p>\n\n\n\n

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label<\/h3>\n\n\n\n

For the label, I created a new file in Illustrator, and with my logo, created a promotional image that would go on the spray paint can. I included a fake website, the logo, the name of the product: vortex ink, and the product itself, spray paint. I also included some example surfaces to use the paint on, advertised that it is quick-drying, and also included a warning of how flammable it is. I also included the amount of paint inside of the can, and the name of the specific paint color in the can. around all of that information, I created a flowing space inspired shape with the pen tool, trying to recreate the feel of stars and galaxies, so that the can felt as artistic as the product.<\/p>\n\n\n\n

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FInal product and Magazine ad<\/h3>\n\n\n\n

Finally, we created a magazine advertisement. For my ad, I wanted to express the expansive nature of the product, and how it would enable artists that bought it to improve their art exponentially. For my tagline, I decided to use the sentence “take your art to the stars” since my imagery was space focused. This allowed me to keep with the theme I had been creating. I also had a lot of trouble with Indesign and mixing my product photo with other promotional photos to make my ad more interesting, so I ended up sticking to my original product photo and added more promotional text and graphic design elements to it.<\/p>\n\n\n\n

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Movie poster<\/h2>\n\n\n\n

Our aim for this project was to take our world that we built in english, and present it in a movie poster format, in a way that would catch people’s attention and draw them in. I used my group’s world called SIFT, and depicted an important moment from the story.<\/p>\n\n\n\n

Mood Board<\/h3>\n\n\n\n

I created this poster in Adobe Photoshop using the brush tool, and a lot of gradients. I was really interested in capturing the essence of a Moebius drawing, so in my mood board, there are a lot of photos of his art that I am referencing. I replicated the watercolor paper texture by using a texture png and overlaying it. I used a similar inking style where the line width is pretty standard across the whole image, and the font I used was very scifi and loopy in odd ways. I struggled a lot with the gradients, but the vibe I wanted to give was ethereal and bright, like you were witnessing something important. I didn\u2019t want the people to be the focus really, so I made them super small, so that the image pushes you towards considering the larger context, just like how the characters must in the story.<\/p>\n\n\n\n

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final poster<\/h3>\n\n\n\n

This poster is of a story that follows a group of misfits in a world ravaged by a nuclear explosion. The population in the story is ridden by birth defects, resulting in a prosthesis centered society. Taye lives in a poor, cultish village that worships what they believe to be a sentient crystal. Silas is a traveling prosthesis doctor who helps the village often, and together, they find a boy named Ani, who has no brain, as it has been replaced by machinery. The pair then take the boy to a festival in the village. At the festival, Ani has a seizure because of the crystal, which is what I am capturing in this image. The group travels to the main city named Lisant, where they search for help, and then venture on towards a mine in the more radioactive part of the world. At the climax, Ani has another seizure, and a friend they\u2019ve made along the way betrays them. This is also depicted in this image.<\/p>\n\n\n\n

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I valued the full process of creating these advertisements, as it gave me a rough idea of what companies have to think about in order to get attention to their work. I had to think about target audiences, taglines, and other ways of drawing in interest. I am overall pretty happy with the end products, and I am aiming to do some more work in this field in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Narrative Visual Perspective in Design PRoduct advertising project In order to learn how to market, we created a logo, a label, and a magazine advertisement in class. I wanted to create a spray paint company, centered on the idea of space, and directed more towards artists, rather than people using spray paint for utility. I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-738","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/pages\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":10,"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/pages\/738\/revisions"}],"predecessor-version":[{"id":962,"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/pages\/738\/revisions\/962"}],"wp:attachment":[{"href":"https:\/\/freestyleacademy.rocks\/~AthenaD\/wp-json\/wp\/v2\/media?parent=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}