Logo Design

Logo design and branding are a hidden passion of mine. It fascinates me to see the influence branding as a whole has on the image of a company, person or product. In junior year, my end of the year project was researching branding and logo design and later creating a logo for a non-profit at Los Altos High School, Club TEN.

I started with just critiquing the original Club TEN logo which looked very corporate and harsh. So I thought of what their image was and what they wanted people to feel when they saw the logo. I was also careful in trying to create a logo which was minimalist and could easily be reproduced on posters, t-shirts, and even business cards.

It was quite and endeavor to undertake and I was quite proud of the finished product. However, after not taking a look at it in a few months and having done two other major design projects I can spot where I went wrong. Now that I am also more familiar with the Adobe Creative Cloud programs I can also recall what I should’ve don from a technical stand point. I will compare and contrast my growth at the end.

This year I did two major design projects: creating a poster for the Freestyle Academy Mid Year Exhibition and the consumer product project.

lemonade2

These three projects are visually distinct. They set different moods and evoke different emotions. From a technical standpoint The poster and red logo are far more advanced. In both i integrated using Adobe Indesign and Illustrator. I would go back and forth between the two programs, editing text and formatting them so that the alignment of different elements was dynamic and cohesive.  Meanwhile in the first logo I stuck to using Illustrator and working  with just the functions available there. In terms of style, the last two are more refined and it is clear that I have a better understanding of the elements of design and how to use them effectively in logo and poster design. The greatest pit fall of the Club TEN logo was that I didn’t explore the capabilities of the programs enough and I focused too much on trying to make a trendy looking logo rather than one that stands out and speaks for itself as a logo should.