{"id":459,"date":"2021-05-31T06:01:53","date_gmt":"2021-05-31T06:01:53","guid":{"rendered":"https:\/\/freestyleacademy.rocks\/~ErnestC\/?page_id=459"},"modified":"2021-05-31T14:43:37","modified_gmt":"2021-05-31T14:43:37","slug":"marketing","status":"publish","type":"page","link":"https:\/\/freestyleacademy.rocks\/~ErnestC\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Product Logo and Label Design Project&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My product, a beer brewed at the Marlin Bottling Company, is marketed as a &#8220;after hours&#8221; beer for white collar workers and college students. To do so, I tried to stay with a somewhat minimal design and a monochromatic color scheme. That being said, I think I could&#8217;ve spent a lot more time developing the parts that are not with the logo, and refining it as a whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I would want to, in a more robust advertisement, focus on appealing to emotion\u2014 and really sell this as a recreational beer that&#8217;s good for winding down. It isn&#8217;t a light beer meant for chugging at frat parties, or a drink that is only meant for its alcohol content. To complement that, I&#8217;d put it with a backdrop of a somewhat cozy bar or living space, and really try to send it home as your small house party beverage of choice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main new experiment that I tried was messing around with the golden ratio, particularly in circles. I&#8217;ve seen a lot of internet posts showing the golden ratio circles in logo designs, so I wanted to try it out. So, the anchor icon was made from the golden ratio circles, in which I started with a sketch, and then after that, translated the borders into the circle borders. It was a weird process, but I think it turned out relatively well. Everything was done Adobe Illustrator, and then after that processed in Photoshop and Placeit by Envato.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-1024x854.png\" alt=\"\" class=\"wp-image-487\" width=\"455\" height=\"379\" srcset=\"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-1024x854.png 1024w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-300x250.png 300w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-768x641.png 768w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-1536x1282.png 1536w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Product_Logo-2048x1709.png 2048w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><figcaption>Final Logo design.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-1024x761.png\" alt=\"\" class=\"wp-image-488\" width=\"830\" height=\"617\" srcset=\"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-1024x761.png 1024w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-300x223.png 300w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-768x570.png 768w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-1536x1141.png 1536w, https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-content\/uploads\/2021\/05\/Chau_Ernest_Mockup-1-2048x1521.png 2048w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><figcaption>Here is one of the mockups I got- unfortunately, I lost the full triptych so I&#8217;m not currently able to display it here.<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product Logo and Label Design Project&nbsp; My product, a beer brewed at the Marlin Bottling Company, is marketed as a &#8220;after hours&#8221; beer for white collar workers and college students. To do so, I tried to stay with a somewhat minimal design and a monochromatic color scheme. That being said, I think I could&#8217;ve spent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/pages\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/comments?post=459"}],"version-history":[{"count":4,"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/pages\/459\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/pages\/459\/revisions\/496"}],"wp:attachment":[{"href":"https:\/\/freestyleacademy.rocks\/~ErnestC\/wp-json\/wp\/v2\/media?parent=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}