Mood Boards
During this unit, we were assigned to create mood boards more than ever before. For the majority of each production we were required to create a mood board, but for good reason. The purpose of mood boards are to establish solid themes and ideas in an effort to properly prepare for a production.
![](https://freestyleacademy.rocks/~LouieS/wp-content/uploads/2021/04/moodboard-1024x683.jpg)
Product Logo
The first production of this unit was our product logo. This production involved creating any product of our choosing (ice cream in my case) and then creating a logo that we’d later put on actual products. This process involving creating multiple sketches and then finalizing a logo on Illustrator.
![](https://freestyleacademy.rocks/~LouieS/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-7.45.57-PM.jpg)
Product Logo Label
For this part of the production, we made our logo more product ready by adding information such as the product website, dimensions, and flavor.
![](https://freestyleacademy.rocks/~LouieS/wp-content/uploads/2021/04/Sabio_Louie_Product_Logo_Label-791x1024.png)
Product Logo Label Artist Statement
The product I created was an ice cream logo and label for cookies and cream ice cream. More specifically, I created the logo and label for quarts of ice cream found in grocery stores. On my logo/label I have a penguin holding an ice cream cone as the main subject. My market is essentially anyone who likes ice cream, but the design I created tailors more towards younger kids.
If I were to make a magazine article I would use pathos because it has been most effective with selling other ice cream products. The persuasive techniques I would use would be claim and positive transfer because I feel they would work well with my use of pathos.
To create my logo/label I went with the idea of using an animal as my main subject, which was important because initially I didn’t have a clear idea for what my logo should be. After creating my penguin, I then added smaller details such as the hat and the cone. After finalizing the basis of my penguin, I used the gradient tool to add slight shadows. As far as the background I added subtle elements using colors from my color scheme. I used a light blue, but left some white space to create a “cold” feeling. In addition, I added a beige circle with some gradient to emphasize my penguin. Lastly, I used the text wrap tool to write my product name. I had the product name wrap around my penguin which helped the whole label look unified.
Product Triptych
To wrap up this production, we created a triptych to show how our label would look on multiple products.
![](https://freestyleacademy.rocks/~LouieS/wp-content/uploads/2021/04/Screen-Shot-2021-04-23-at-7.53.29-PM-1024x257.jpg)
Movie Poster
For the last production of this unit, we were prompted to create an original poster. This involved creating an original storyline for a movie that we’d eventually make a poster for. The genre I chose was cyberpunk, and my setting was in a futuristic city. We created these posters in Adobe Illustrator using a combination of stock images and our own illustrations.
![](https://freestyleacademy.rocks/~LouieS/wp-content/uploads/2021/04/Sabio_Louie-MovPos-691x1024.png)
Reflection
During this unit, I valued being able to implement the skills that I have learned in the last couple years in productions that I would see more in the real world. With different types of productions come new obstacles that I haven’t faced before, but as I’ve said in the past, these challenges have only made me value productions that much more.