{"id":507,"date":"2021-05-28T04:07:05","date_gmt":"2021-05-28T04:07:05","guid":{"rendered":"https:\/\/freestyleacademy.rocks\/~NateR\/?page_id=507"},"modified":"2021-07-01T00:30:56","modified_gmt":"2021-07-01T00:30:56","slug":"zenith","status":"publish","type":"page","link":"https:\/\/freestyleacademy.rocks\/~NateR\/zenith\/","title":{"rendered":"ZENITH"},"content":{"rendered":"\n

Zenith is basically the project where you get to do wherever your passions lead you. I chose to go with Advertisisng and marketing, I created an Advertisement using new filming techniques that I haven’t done before. I also made a marketing campaign and generated my own clothing brand. For my Zenith I got to improve upon my graphic design, film making, and animation. My zenith took every creative side of me and improved upon it. I started by making a brand of t -shirts called happy hours. “Happy Hours” included 4 different logos and designs that I incorporated in my commercial through live action animation. I incorporated all passions to make one advertisement. I think I still have a lot to learn but I’m happy I was able to start somewhere.<\/p>\n\n\n\n

1. Let’s start with the brand<\/h3>\n\n\n\n
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I got my inspiration for this design because sea otters are my favorite animals and I wanted to make the letters look like they were floating away with the water.<\/p>\n\n\n\n

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For this design it was plain and simple I just wanted to do mountains with a black and white theme but making the letters ice colored.<\/p>\n\n\n\n

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I love photos and memorabilia of VW buses in nature and I wanted to make a design that emulates it. I started with the bus and then added the trees, mountains, and then the brand. <\/p>\n\n\n\n

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This was my first design where I traced off the movie brother bear because I thought the bear in that movie was comforting and cute compared to other scary depictions of bears. <\/p>\n\n\n\n

2. Then the pre-production<\/h2>\n\n\n\n

I created a shot list based off of the dollar shave club commercial I watched before where it’s basically one shot with a lot of action going on.<\/p>\n\n\n\n

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Shot List for commercial<\/figcaption><\/figure>\n\n\n\n

Created a marketing campaign for my brand<\/h3>\n\n\n\n

https:\/\/docs.google.com\/document\/d\/1YXm5HYwQWb3WPMJs4qzxfv0SZiTgsHhuzQbOpLAG2wU\/edit?usp=sharing<\/a><\/p>\n\n\n\n

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Marketing Campaign<\/figcaption><\/figure>\n\n\n\n

The advertisment<\/h2>\n\n\n\n

Filmed the commercial<\/h3>\n\n\n\n
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The RAW footage<\/figcaption><\/figure>\n\n\n\n

Edited the animation<\/h3>\n\n\n\n
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Screenshot of animation<\/figcaption><\/figure>\n\n\n\n

Time to sell<\/h3>\n\n\n\t\t\t
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