I decided to make a honey jar label for my label project. I wanted to design a cute label that would fit on a small jar. I started with the name of the honey company. I want my name to spread positivity and chose the name “Bee a Honey”. I kept a minimalist design with my label and took inspiration for my design from honeycombs. For color scheme, I wanted to keep the traditional yellow and orange of a honeycomb and incorporated a blue to represent the sky and contrast the yellow and orange.
I started with doodles that were related to honey. Once I figured out which doodles I liked, I started sample sketches of the label. I then took my design and drew it in Adobe Illustrator. A major issue that I faced with colors. Though I had determined a color scheme early on, I wanted pastel colors so that the label is bright and easy to see on the shelves. I used too many bright colors though so there was no emphasis on anything so I switched the background to be darker so there is emphasis on the label itself. After seeing the printed label, I should have made the background even darker because the background printed almost white.
I have always had an interest in marketing so this project was really exciting. I learned over the years from successful companies like Apple and Microsoft that more simple design has become a trend. Because my honey jars are small in their markup, I wanted my other merchandise to not take the whole picture either. After playing with options, I decided on a mug and a tote bag that was on plain colored background to keep the minimalist design. The mug and tote bag’s mockups kept a similar color scheme to the honey jars’ label so that the three pictures balanced each other well.
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