When challenged to create a label for a food item in design class, I decided that it would be fun to make a 50’s style label for a beer bottle. I took a lot of inspiration from fake products in video game worlds. Specifically from games such as Fallout and Bioshock. The aesthetic of the ads for Nuka Cola and Plasmids was what I was going for. The simplistic and 50’s cartoonish designs for those ads really struck a chord with me. The color scheme I used was built around the good ol’ American colors of red, white, and blue. The bright red spaceship against the dark blue backdrop of space, with white stars sprinkled about. I wanted to go for that ALL AMERICAN feel so that’s why I chose those colors. I went with a futuristic space-inspired font to enhance the 50’s sci-fi aesthetic.
When making the label, the big problem I faced was where to put emphasis. I wanted to have a big red rocket ship in the frame however it was taking all the emphasis away from the actual name of my product. To fix this I enlarged the title and made it a brighter color than black. I made the words follow a red white and blue pattern to go with the theme of the label. A cool technique I used in my label was when I took a photo and then used photoshop to make it look like an illustration for the business logo.
This project taught me about how to sell to different people. It taught me that when designing for a client, the best strategy is to pinpoint that target consumer and specifically sell to them. If you sell to everyone, you sell to no-one. For the other merchandise in my triptych, I chose a beer coaster and a t-shirt. I chose these because I felt that they went the best with the product was pushing.
Related website
