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My Jam Brand: A Senior Product Label by Brent Abe-Titcomb (2020)

Through the process of making our label mockups, I was able to produce my own Jam Brand. The tools I used to make this piece was adobe Illustrator. This design was based off a fusion of Strawberry Jam Labels mainly referring to certain brands found in Europe. Its meaning is to appeal as a forgien jam brand much resembling and Italian one. It can be seen with a black body with green and white decals. I found inspiration from a specific european brand called HERO jams. Near the shallow left and right corners of the piece are two strawberries that I traced through Adobe Illustrator. Above the fruits, there are bolded text in custom font that has engraving “La Marmellata Auteutica di Luciano.” There are also other engravings such as the text saying “Since 1879” and “Net Weight 12oz and 34og.” I overall found this project very engaging since we had to put our brand on images in order to create our own triptych. Following that we finalized it and printed it out to be put on an actual jam jar. Related website
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