At first, I drew three designs. I wanted the grape leaf and some aspect of grape wine. I want to keep the label simple because all of the wine labels I searched are very simple. The problem is the labels are not that appealing to a potential customer. I ended up with a label - wine with a grape inside and leaf behind it. I changed it from a leaf to a menu behind the wine glass later due to how hard it is to see the wine glass. I choose the color - purple, green and orange because it is triadic color scheme. I choose a font that I feel fit the design of the label because the elegance of the front matches the elegance of the label.
I started the label drawing with finding reference photos in order to draw the grape leaf and wine glass. I had a problem with drawing the grape in the glass. The shape of the grape in the reference photo has an oval shaped, but it was hard to form the shape of the grape in general and the shading of the individual grapes. I realized that the illustration does not need to be realistic, so I made the grapes circular and shaded with a gradient. I made the paper a bit different by adding texture. The technique I learned is a shading layer for the grapes. There are gaps between the grapes and it does not look good without the shading layer.
I learned a lot about marketing and label creation. The visual is important for the customer to make an informed decision. The color theme and font choice can influence the intended consumer. The additional merchandise items in my triptych are based on the item I think would relate to each other. I tried to put a label on a hat, but it didn’t look right. So I chose a bag and card for the label since they fit the most with the wine label.
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