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Product Logo and Label: A Senior Design Student Product Package by Matthew Waldbusser (2021)

My product, Bahama Blue Lemonade is a lemonade company that is inspired by flavors of tropical islands. My product is slightly marketed for younger people because of a bright and eccentric logo, but the product isn’t distinctly for younger people.

If I were doing an advertisement for Bahama Blue Lemonade, I would use Pathos and Weasel Words to persuade the audience to buy my product. I believe that using Weasel Words would be the most effective by making the audience believe that by drinking my lemonade it would feel like they were on a tropical island.

One technique that I used to create my logo was layering the different fruit and title to add depth and emphasis. Some challenges I faced while creating my was finding space to add my tagline and laying out the fruit. I thought my logo came out really well and I really liked the project. Related website
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