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Product Logo and Label: A Senior Design Student Product Package by Avni Sardana (2021)

The product I am selling is a 100% organic jam from the fake company, Fruitful Preserves. The demographic I am appealing to is families, specifically parents. I wanted to create a sense of togetherness through the slogan and the potential magazine advertisement.

For the magazine advertisement, I would have used pathos and the plain folks advertising methods. My plan was to create a picnic to appeal to that idea of familial affection and spending quality time with one another. When creating the label, my biggest focus was on color and shape. For the grapes, I aimed to illustrate depth using the gradient tool. I also made circles in various sizes to make them look more realistic. As for the stem and leaves, I used different tints as well as a gradient. Throughout the label, I used earthy tones to remind the audience of nature which makes the jam seem more natural and organic. My biggest challenge was finding the right colors for the grapes and figuring out what I wanted the gradients to look like. I went through a long trial and error phase testing out different colors and light sources, until I created the final version. Related website
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