My product is chamomile tea marketed towards stressed working mothers. I wanted to make my product appealing towards a middle-class group of people who are so hardworking and deserve to take the edge off with something that soothes and relaxes. Chamomile tea is one of the most well-known stress-relieving teas synonymous with soothing sensations and proven to reduce anxiety. It also helps enhance sleep by relaxing the muscles and emotions of irritability. This product is for the people I find the most important to give them a sip of sanctuary and peace in their busy day of being superheroes.
My magazine advertisement would use a plain folks appeal and a pathos persuasive technique showcasing a hardworking mother's story. After giving her kids a hearty bowl of spaghetti and meatballs for dinner, she would be finishing up a work assignment, sipping some of my product with her eyes closed, truly relieving her stress in those moments. It would appeal to those mothers who can relate to her position, having illustrations of normal kitchen staples, mugs and other objects that the general middle class uses and simultaneously warm the hearts of the viewer.
In my label, I chose to include a chamomile flower umbrella that symbolizes a downpour of stress. The "stress" flows off the petals of the flower umbrella protecting the imagined hard working mothers underneath it. The umbrella handle also functions as the "i" in Sip, my product's brand name. I used many gradients to make my logo feel as 3D as possible, sticking to my yellow, orange-brown, and green color scheme. I struggled the most with finding simple, clean fonts that worked with my messaging and with the "i" umbrella handle. I also struggled greatly with displaying these fonts in a precise curved manner. Overall the product exudes warmth, relaxation and empathy for the wonderful audience I messaged it towards.
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