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Product Logo and Label: A Senior Design Student Product Package by Soren Robinson (2021)



If I was doing a magazine advertisement for this product, I would make it super high energy and mix together a whole bunch of different extreme sports athletes doing crazy stuff while the can is at the center. It would have the same theme of the geometric rhino, but with different terrains and people riding them. I would use famous people to endorse my product.

The way I designed my logo and label was first by using pencil and paper to sketch out ideas for what I wanted my rhino to look like. From there I messed with colors and outlined my favorite look. I took a scan of the final idea and uploaded it to my computer to bring into Adobe Illustrator. From there it was just a task of recreating what I had gotten down on paper on Illustrator. My main challenge was creating the lightning to look realistic, but after a couple YouTube tutorials, I was pretty much set. Related website
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