The product I created and produced was a matcha drink. Right now, matcha is in fashion and a lot of teenagers and adults are drinking it. In my experience, mostly teenagers. My product is supposed to be a substitute for coffee because matcha has caffeine but is not as unhealthy as coffee.
When I created the product, I took into account what I would do if I was really selling this product and making an ad about it. I used colors, fonts and images that would be popular with both the health food and teenage market. I would use "Claims" to convince people to buy it since it is healthy. But also "Bandwagon" because if a lot of other people (especially teeangers) are drinking, it has appeal.
We used Adobe Illustrator to create our logo and label. Then we used Place It to put our logos/labels on a mockup to see how it would look. I had a hard time with spacing them because each object had a different dimension and I had to change the logo each time to fit.
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