My product is natural, sugar-free jasmine green tea. The product comes with a bag of 20 tea bags and can also be purchased with a reusable to-go tea cup with a lid. This tea brand is mostly targeted towards college student age range, although it can definitely be enjoyed by every age. The goal of the tea is to provide a healthy way to stay awake and with the intention to bring people together (outside of a pandemic world, of course). The name of the tea brand is "amitea", a playoff from the world "amity" and the tagline is "a tea to "tea" together". The tea is intended for people to enjoy together and bond over, whether it’s during group studies or for social events (although it can also be enjoyed alone!).
If I were making a magazine advertisement, I would use pathos and claims. I would use pathos to appeal to the customer’s happy emotions, which is why the specific name of the jasmine tea is "Joyful Jasmine". I would also use happy, warm colors in my advertisement and show two people enjoying the tea together. I would also claim that the tea will help form meaningful friendships and bring people together in a happy, welcoming setting.I used purple and green to juxtapose one another and to bring liveliness to my brand. I incorporated a lot of lines as well, which added detail and precision to the leaves in the logo. My biggest challenge is figuring out what spacing works the best to bring attention to the most important parts of my label.
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