Freestyle Academy proudly presents

Transport: A Junior Conceptual Transport Project by Tara Popovic´ (2017)

The assignment for this project was to go outside and take 100 photos of non-motorized transportation objects with wheels. We were required to look for and at these objects through the eyes of an artist - searching for something interesting that would make the viewer think.

The object in my photo is a dolly - a vertical cart of sorts used to transport boxes and other heavy objects. The reason I chose this object is because it fits the assignment requirement for this project in a unique way - I had a feeling not many other kids would have a dolly, let alone use it for their project. I also wanted to use this object specifically because it had a beautiful red color that I thought would stand out nicely in a photograph with a properly accompanying background. The dolly is “sitting” on a chair in my backyard, in front of my fruit trees because I thought that the background of brown chair and green trees would make the red of the dolly stand out more and define itself strongly. I chose to put the dolly in a chair specifically, because that’s not a place where you would often find a dolly and when I placed it there, it almost looked like a person sitting in a chair and thought that this layer of personification added an interesting deeper touch to the photo. The other aspects of the photo - lighting and angle - were chosen based on a photographic gut feeling working together with knowledge of the principles of depth of field, fluidity of movement, proportion, and emphasis. I took the photo from below and made the perspective deeper so that the length of the dolly could be caught and draw the attention of the viewer from one end of the photo up to the other, and back down again. For proportion, when I took the photo from below and deepened the field of perspective, I placed the tire wheel of the dolly at the front and of a greater size proportionally to the rest of the photo so that it would be emphasized - since it was the central element of the assignment.Beginning the editing process in Adobe Photoshop, I knew that I needed to do a few things to my image to start with to make it decent: tone down the patches of white sky coming through the leaves, even the black/white balance (it was too black-heavy), and “calm” the light tone by reducing the exposure. I did all these things using the individual sliders as well as the tone curve - also using the tone curve to create a sort of hazy old photo feel. After that, I brought out the red by increasing the saturation of the color red in the photo, and shifting the hue of the red towards orange and red. Some of the skills that I used to edit this final photo were ones that I had learned in class - for example I used my newfound knowledge of the “band-aid” - or spot healing - tool to clean up the wheels which were covered in dirt and paint. Skills like this along with other knowledge of the software and photo editing that I have learned in design so far helped me a lot with molding the photo to fit my vision of it.
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