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Because, Why Not?: A Senior PSA by Ernest Chau (2020)

Because, why not? is a very pedestrian statement, which is often used ironically or sarcastically; but I feel as though it's a question worth asking more often. This was supposed to be linked with our Common Application essay, which I hadn't really touched at the time, but I knew that this sort of thinking was going to be an important part for some of that. The piece itself depicts a person coming down from a parachute jump. I wanted to, with the words and the daring nature behind the act of jumping off a plane, challenge the viewer to step out of their comfort zone and do something different- whether it be applying to an intimidating job or trying a weird flavor of ice cream. It is meant to simply be a light push to venture out into the little things.

I created this in Adobe Illustrator CC 2018, and (as per usual) used a lot of pen tool. For the main parachuter, I decided to freehand the general ideas with the brush, so I could get the more abnormal shapes like the backpack done to my liking. I also used the pen tool without handles (thus not creating curves) to make the limbs, and paying careful attention to the joints and length of segments- because people's limbs tend to be the same sizes on either side. I also wanted to add a small touch, with a magazine border around the edge- by creating that border, I was able to subtly add a bit more depth and show more of the parachuter breaking out of some kind of norm. At least, that's what it was meant to do or suggest. Related website
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