My PSA has a contrasting color scheme of dark and light with a dark blue background with purple swirls waving through the back while we see a girl walking towards an open book. The book is warm-toned and glowing. The statement I chose was “reading opens doors”. This means that by reading you can enter a new world different from our own. You can escape from your problems and go to a place of new knowledge and joy. I choose the darker colors to show the problems that could arrive in life and the turmoil people may go through while the brighter and warmer colors show a new opportunity and an escape. The purple swirls represent the confusion that arises in our lives.
To create my PSA I first gathered inspiration and compiled a mood board of images, other PSAs, and color schemes. I sketched out some possible ideas in my notebook using the mood board. I chose one and started by taking photos, then I brought them into photoshop to crop them and isolate the subject. then I image traced and recolored them all. Along with this, I used an image of an open book, which I image traced then put a glow behind. I also cropped, image traced, and recolored a picture of a castle which I put within the book. I put all of these components together on top of a dark blue background. After they were arranged I took the paintbrush tool and drew purple swirls and lines around in the background. Lastly, I added the text for the tagline. A big issue I found was figuring out how to put the castle image on the open book and make it look real. I had to image trace the whole thing erase the edges so that it fits into the book. Then I took it and split it down the middle and recolored one side to be darker to make it feel like a real book. I think it turned out very well and was worth the extra effort and steps I took.
Related website
