For my Logo, I decided to take inspiration from the location where my product is sold at, a Cafe & Bakery. I focused on constructing a wondrous and charming image. I began sketching various ideas, later choosing one to outline my design on Adobe Illustrator. I wanted my logo to appeal to the heart by using light, warm colors. I especially focused on light browns, yellows, and limited my use of pink in order to attract viewers’ eyes. I did this in order to maximize recognizability.
Moreover, I wanted to make sure that my design could appeal to all age groups. Since my main product being sold is hot chocolate, I was invested in transmitting its warmth and richness. Since a piece of advice I received from my peers was to embrace the cute aspect of my logo design. Therefore I embraced the nature and delicateness of romanticism. I did this by adding a single butterfly to transform my design from cute to beautiful. For the brown background I chose for my, I added swirls in order to soften its image. Additionally I made sure to add dashes of pink to be consistent.
During this process, I was hindered by personal problems that negatively affected my overall academics. This encouraged me to hold myself accountable to my own deadlines. Additionally, since the cintiques at school were not properly synced, the image on the cintique was highly saturated. In contrast to the actual image on a computer. I had to make sure to reselect the colors to match the image I was forming.
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