For our Product Logo and Label Design project we got to dive into the product development world and create our own product. I had originally chosen to do chai, however, I switched to wine because I loved the formal aesthetic that came with it. My product caters towards young females, ages 21-30.
If we had been able to create a magazine advertisement, I would have continued with incorporating the same royal colors along with the mature vibe you get when looking at the bottle. I would also include more bubbles to show that I’m catering to young females in their early 20s.
To start, I created a logo for my company, Bubbly Elégante, in Illustrator. Then, using different mockups from a site, I was able to choose three different products that I wanted to place my label on. Something I struggled with was finding the right font for my logo and choosing the right colors to incorporate in my label. Overall, I really enjoyed being able to create a product from start to finish and learn more about product design.
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