Introduction
Hi my name is Luiza Rufeisen and there is nothing I love more than doing graphic design. Every time I enter my design class, I am uplifted. Through graphic design, I can make the sketches on my page and the narratives that matter to me come to life. Through my work, I want to be an activist for political issues and use art to express myself and encourage others to do the same.
I use a range of tools and techniques to deliver my messages. Freestyle Academy is one of the most unique and inclusive educational opportunities I have ever received. As a Freestyle student, I have been motivated to learn industry-based techniques and broaden my design horizons.
I will continue my passion for design by attending Cal Poly SLO in the fall and majoring in Art and Design with a emphasis on Graphic Design and minor in Marketing and Advertising. I then plan to get a masters in design.
I would like to learn how to incorporate more advanced design elements into my work and create stronger narratives and any advice possible to achieve better technique in my work!
My email is lurufeisen@gmail.com
My phone number is (650)-868-7719
Showcase presentation
For my showcase presentation I chose to show my custom coffee brand I made over the course of a month for the narrative perspectives unit. Through this unit I made a logo, label, marketing video, apparel, and merchandizing for the brand using Adobe Illustrator, Adobe Photoshop, Adobe Fresco, Adobe Indesign, and Pexels.
Showcase reel
My showcase reel demonstrates the works some of the art I have produced at Freestyle. It includes graphic design works and photography works.