Expository Essay

Design is always all around us. Someone once decided that every object we touch is designed in a specific way to be the most convenient for user and producer and still be visually appealing. The word design can have a lot of different meanings including to create, draw, construct and conceive or execute a plan. Design is based on ideas and imagination. It is to help make the life of us easier and more convenient. But what is Design really?

Thinking.

Design thinking is all about finding a solution. It is the best and most efficient way to solve a problem in the software business. The essential ingredients for design thinking are people, progress and place. It composed of 3 cycles that together build the foundation af the solution of the problem Design thinking relies on scientific and technological knowledge. It is used by designers to find solutions for complex problems for clients. This way of thinking depends on five main ideas: empathize, define, ideate, prototype and test. Empathizing means that the designer has to understand what exactly the client wants from him; the designer has to integrate himself into what the client wants and on his experience. This will show the point of view in which you will address the problem; it will give the client a chance to see how you will go on in the problem solving. To ideate is to show all the possible ways the problem can be solved and discussing which one would be the best one for the client. Prototyping is getting physical; the designer is showing the client in a physical aspect and example of what he is going to do. Test is the first time the “solution” is actually used on the problem. All these steps combines will for the final solution to the problem. If any of the steps show an error they just start the step over again. One of the most important aspects is seeing the problem through the eyes of the customer to help them in the best way possible. Empathy, Optimism and Collaboration play a big role when working with the customers.

Design is all around us but there is not just the graphing to design which most people might know. Jobs that include design are (UX) designer, Multimedia artist & animator and art directors. The main points about design is to be creative and create something that is a perfect match for its use. design thinking is the future version of “Moses myth” (venerating a small cluster of genius individuals with the power to part waters). A lot of companies don’t have a Steve Jobs to give a company its name at working systematically with design thinking can build a bridge. “It’s not one or the other – you can do both” ( Liedtka). Design thinking is about the most futuristic way of problem solving. No other way has such good results and has such a good cooperation with the customer directly to get the best solution through the eyes of the customer. Design thinking has shown its skills and multiple huge projects. In comparison to “Moses myth” design thinking is based on plural people that work close together with the customer to accomplish the goal. “Two heads are better than one” ( Heywood). This quote shows that it is always better to work with multiple people to get different perspectives rather than having a single person doing it. With community and motivation you can improve your work time and not just make it more fun but also more productive because you have multiple people working on the same thing.

The most significant factors in design thinking are growth and empathy. It is hard to keep up in today’s society because there is new over new innovations and you have to constantly learn and grow up to be on the top and ahead of the game. This can be overwhelming and that’s how companies get left behind but if you keep growing on yourself and let the new information in and are willing to learn you can be easily on the top of the game. “Growth comes with the questions where a company’s leadership, culture, systems, management, and business model can hold itself together” (Mootee). The most important part is to empathize with the other parties for example the consumer and the producer to think like them to find what is bets for them.

The basis of design thinking is imagination; you imagine the best possible solution and then try to work to end up with that solution. Imagining the product is the first step to archiving the product. You have to be creative and be able to use your imagination for design thinking to succeed. Through the process of all the stept the final step is achieved. The final solution. This process is more advanced and fast than any of its competitors and is successful for producer and consumer.

Process

Final Products

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