Mood Boards

In Freestyle we create a lot of Mood Boards to take inspiration from other artists work and to find a clear direction. Mood boards played a key role in helping me translate abstract ideas into a clear and intentional logo design. By gathering visuals from luxury brands, I was able to identify common elements such as minimalism, refined typography, balanced spacing, and subtle symbolism. This process helped me understand not just what looks “high-end,” but why it feels that way. Organizing these references allowed me to narrow my direction and avoid overcomplicating the design. As a result, when I began sketching my product logo, I had a focused visual language to work from, which made the final design more cohesive, concise, and aligned with the elevated aesthetic I was aiming to achieve.

Product: BONITA Blush

The BONITA Blush is designed to embody a sense of effortless luxury through both its name and visual identity. The word “Bonita,” meaning “beautiful” in Spanish, was intentionally chosen to evoke elegance, femininity, and a timeless, global appeal often associated with high-end beauty brands. It carries a softness and sophistication that immediately positions the product within a more elevated, luxury market.

To reinforce this feeling, the packaging incorporates a goddess figure on the cover. This imagery symbolizes beauty as something powerful, divine, and enduring—rather than something superficial or fleeting. Drawing inspiration from luxury branding, the design focuses on minimal yet intentional elements, allowing the name and symbol to stand out without overcrowding the composition.

Together, the name BONITA and the goddess imagery create a cohesive identity that blends cultural richness with a refined aesthetic.

Magazine AD

At Freestyle we are learning proportions in Design class and their importance. The magazine ad was designed using principles of proportion to guide the viewer’s attention and create a sense of balance. By placing the product and logo directly in the center, the composition establishes a clear focal point that immediately draws the eye. This central placement reflects what we learned about proportion—that larger or more prominently positioned elements naturally carry more visual weight and importance.

The surrounding space is intentionally kept minimal, allowing the product to stand out without distraction. The proportions between the product, logo, and background are carefully balanced so that nothing competes for attention. This approach is often used in luxury advertising, where simplicity and strong composition communicate confidence and sophistication.

Overall, the use of proportion in the ad helps create a clean, focused design that emphasizes the product’s importance while maintaining an elegant and visually appealing layout.

Movie Poster Moodboard

This mood board establishes the dark, psychological tone of Creatures of the Cult through muted colors and sharp red accents that symbolize fear and danger. Inspired by films like Midsommar and The Conjuring, it blends isolation, ritual, and hidden violence. The visuals reflect the idea of an animal cult by suggesting a loss of humanity and a descent into something more primal, helping define a cohesive, eerie world driven by inner fear rather than obvious horror.

Final Movie Poster

This movie poster introduces Hanzo, the founder of Creatures of the Cult, as a disturbing fusion of human and animal. His half–German Shepherd, half-human face immediately creates discomfort, symbolizing the central idea of losing humanity and becoming something more primal. His direct gaze feels almost confrontational, pulling the viewer into his world and suggesting power and control.

The background of faded newspapers and chaos hints at a hidden history—suggesting that the cult operates beneath society, quietly influencing or escaping it. The quote, “You can run but, not faster than an animal,” reinforces the idea that once someone enters this world, there is no escape from their transformation.

The red title blocks emphasize danger, violence, and intensity, while also mimicking blood, tying into the theme of body modification. Hanzo’s vision of creating a “simpler life” through the cult is visually contradicted by the eerie tone of the poster, revealing that this simplicity comes at a cost—members undergo extreme transformations that strip away their humanity.

Overall, the poster captures the tension between control and chaos, presenting the cult as both alluring and deeply unsettling, where the desire to escape society leads to something much darker.

Reflection: What I learned.

Through my design processes and productions, I learned to value how creativity and strategy work together across different industries like product design, fashion, makeup, and even film and world-building. One of the most important takeaways was the power of proportion: how placement, scale, and balance can completely control what a viewer focuses on, whether in a logo, advertisement, or movie poster. I also saw how mood boards create a clear and intentional direction, helping transform abstract ideas into cohesive, high-end designs by pulling inspiration from existing brands and aesthetics.

Beyond technical skills, I valued the freedom of creative world-building—the ability to design not just a product, but an entire narrative and experience around it. Projects like the Worldbuilding Creatures of the Cult showed me how storytelling can elevate design, making it more immersive and meaningful. This process helped me see how design applies to real-world business, where strong visuals, clear branding, and emotional connection all work together to create something impactful and memorable.